Unite Our Strengths, Soar to New Heights

Shandong LUGONG Machinery Group 2025 Annual Gala

On January 17, 2026, during this auspicious season of bidding farewell to the old year and welcoming the new while looking forward to the future, Shandong LUGONG Machinery Group grandly hosted its 2025 Annual Gala themed “Unite Our Strengths, Soar to New Heights.” Mr. Zhang Jiequan, the Group’s founder, Mr. Zhang Ludong, the Group’s General Manager, along with leaders from various group companies and all employees, gathered together with dealer representatives, partners, and supplier representatives from around the world. They collectively reviewed the glorious journey of perseverance and progress in 2025. The atmosphere at the gala was solemn yet enthusiastic, fully showcasing the uplifting spirit of LUGONG employees and their unwavering determination to advance toward internationalization.

Uniting for 2025: Deepening Global Expansion and the Evolution of Our Product Matrix

In 2025, facing a complex and volatile global economic landscape and intense industry competition, all employees of LUG Group united their efforts, achieving strategic breakthroughs and high-quality development across multiple key areas.

Since its formal establishment in 2000, Shandong LUGONG Machinery Group has traversed an extraordinary 25-year journey. From the successful market launch of its initial loader products to its current evolution as a national-level “Little Giant” enterprise specializing in R&D, design, production, sales, and service, as well as a manufacturing champion in a single field, every step of LUGONG Group has resonated with the powerful rhythm of the rise of a national engineering machinery brand.

 2025 marks a pivotal year for deepening and realizing the outcomes of LUGONG’s internationalization strategy. The Group achieved remarkable success in expanding its global market presence through international trade. In 2025, LUGONG further optimized its global market layout strategy, signifying a crucial shift in its international marketing approach—transitioning from pure export trade to localized operations and deep brand cultivation. The “LUGONG” brand identity is gaining increasing recognition and trust among global users.

Focusing on the Future: Soaring to New Heights in 2026

Reflecting on the past is to better propel us forward. In 2026, LUGONG Group will concentrate its full industrial chain strength in the following areas to achieve “Soaring to New Heights”:

Continue to increase R&D investment, seeking breakthroughs in new energy technology exploration. Ensure product technology consistently keeps pace with or even leads market trends.

Refine distribution and service systems across Europe, Central Asia, the Middle East, Africa, and South America. Simultaneously, actively participate in premier global industry exhibitions to elevate the global visibility and influence of the LUGONG brand. Expand and optimize service networks, enhance technical training, and improve rapid response capabilities. Gradually establish a global after-sales support network to enable agile supply of service parts.

We will cultivate a learning-oriented, innovative organization to attract and develop more international, specialized talent in R&D, marketing, and service. Our corporate culture of “Unity and Synergy” will serve as the core driving force propelling Shandong LUGONG forward.

A Feast of Light and Shadow, Igniting Passion at LUGONG

As night fell, a technologically advanced and visually stunning light show pierced the sky, officially opening the curtain on LUGONG Group’s 2025 Annual Gala Dinner and Cultural Performance. The dazzling lights illuminated not only the venue but also ignited the passion in the hearts of every LUGONG employee present. This was not merely a prelude to the dinner, but also a vivid showcase of Lugong’s corporate culture, conveying the unique warmth and spirit of this big family amidst clinking glasses and laughter. Tonight’s stage was not only a showcase of talent but also an ocean of joy. The opening resounding drum performance echoed the indomitable spirit and unwavering determination of LUGONG employees; colleagues from the International Trade department expressed a balance of strength and grace through graceful dance, showcasing the agility and vitality behind mechanical manufacturing; and LUGONG workers sang “Many Hands Make Light Work,” resonating with the melody of the times and expressing their heartfelt love for the company.

Summary

“Unity and Synergy, Soaring Forward”—this is not merely the theme of an annual celebration, but Shandong LUGONG Machinery Group’s declaration of action for the future. Setting sail from the Shahe Industrial Park in Laizhou, the Shandong LUGONG vessel carries the dreams of a national brand and the trust of global users. Fueled by its growing technological prowess, continuously refined product portfolio, deepening global footprint, and highly cohesive industrial chain synergy, it is filling its tanks, steadying its helm, and gathering full momentum. Cutting through waves in the vast ocean of the global construction machinery industry, it is forging ahead toward an even more glorious tomorrow!